A Perfect Example of the Law of Accelerating Returns
For the longest time i have walked past these adds at the grocery stores that are on back list scrolls behind glass. If you don't pay them much attention they look like LCD screens but up close it's just paper behind glass. Ever 30 seconds or so the scrolls rotate and a new add replaces takes the frame. I always thought "How restrictive? if they want to change the adds they have to take the damn thing apart and put a new scroll in there. The possibilities of such adds are so limiting. It saddened me to know that the the grocery store had invested in this old medium instead of just waiting. Well today i was extremely relieved...
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The slight of this was fantastic. This is a sign that LCDs have gotten so cheap that the obvious benefits of having a dynamic remote controllable screen are enough to justify the costs. Now if they want they could simply flash a store specific add for a sale item like fish or blueberries in between the paid adds for branded products. The grocery store is like a garden of eden for tech innovation. I'll go ahead and say in 5 years this LCD TV will be replaced with a static symbol. At first this would appear to be a step backwards but in actuality this symbol will be an anchor for an AR (Augmented reality) add that will only show up in people's glasses and contact lens. In fact the add will be different for each viewer. Personal buying habits based on customer loyalty program data. Today's display is just another glaring reminder that i was born way to early.
